纪盈如博士，浙江大学传媒与国际文化学院计划研究员、博士生导师，浙江大学融媒体研究中心副主任。本科和硕士毕业于浙江大学（并获得最高荣誉竺可桢奖学金），辅修竺可桢学院创新与创业管理强化班，在香港中文大学获得传播学博士学位。 研究领域包括战略传播与公共关系、人机传播、风险和危机传播。在危机传播领域，研究个体在组织负面事件和社会公共舆论中的心理机制和危机传播行为，即将出版专著《归因偏见——社交媒体时代的舆论心理学》，强调归因偏见应作为一个敏化的概念，旨在提醒公众审慎地看待自己的归因心理和后续的传播行为，唤起公众对归因偏见的反思与警觉。近期，研究重点在战略传播和人机传播领域，一方面，关注中国企业在跨文化背景下的战略传播和关系管理，例如，企业社会责任、ESG（环境、社会和治理）以及可持续发展传播；另一方面，聚焦于人类与机器之间的沟通策略和关系管理。 第一作者论文主要见刊于传播学和公共关系学SSCI期刊顶刊Communication Research, New Media & Society, Journal of Public Relations Research, Public Relations Review。论文还见刊于传播学和商学类高水平SSCI期刊Journalism & Mass Communication Quarterly, Corporate Social Responsibility and Environment Management, Internet Research, Chinese Journal of Communication, Asian Journal of Communication和International Journal of Business Communication; 传播学CSSCI期刊《当代传播》以及TSSCI期刊《传播研究与实践》和《传播与社会》。曾多次获得传播学国际顶级会议——国际传播学会年会(ICA)及新闻和大众传播教育学会年会(AEJMC)——最佳论文奖。 专著章节 Book Chapters Kim, S*., & Ji, Y. (2018). Gap Analysis. In R. L. Heath & W. Johansen. (Eds.), The International Encyclopedia of Strategic Communication, NJ: Wiley. Ji, Y*., & Wan, C. (in press). Risk and crisis communication research in China. In A. Schwarz, M. W. Seeger, & S. Kim (Eds.), The handbook of international risk & crisis communication research II. Wiley-Blackwell. 代表性荣誉 浙江大学先进工作者 浙江大学青年教师教学竞赛一等奖 浙江大学优秀班主任 浙江大学暑期大学生社会实践优秀指导教师 第四届青年新媒体学术研究“启皓奖”卓越学术奖 第八届长三角青年传播学者论坛优秀论文奖 Top Paper Award (first place), Communication Technology Division, Association for Education in Journalism and Mass Communication (AEJMC) 107th Annual Conference, Philadiephia, USA Top Student Paper Award (first place), Public Relations Division, Association for Education in Journalism and Mass Communication (AEJMC) 101st Annual Conference, Washinton DC, USA Top Student Paper Award (third place), Public Relations Division, Association for Education in Journalism and Mass Communication (AEJMC) 101st Annual Conference, Washinton DC, USA Top Student Paper Award (third place), Public Relations Division, International Communication Association (ICA) 68th Annual Conference, Prague, Czech Kappa Tau Alpha Research Award, Kappa Tau Alpha National Honor Society, Washington DC, USA 美国百人会英才奖 浙江大学十佳大学生 浙江大学竺可桢奖学金

战略传播与公共关系、人机传播、危机与风险传播

包括危机传播、公共关系、企业传播和数字媒体研究

目前担任多本SSCI期刊匿名审稿人。

学术期刊论文 Journal Articles（* 代表通讯作者 Corresponding Author） Ji, Y*., Tao, W., & Wan, C. (2025). A systematic review of attribution theory applied to crisis events in communication journals: Integration and advancing insights. Communication Research. (SSCI 传播学顶刊, IF=5.9) Ji, Y*., & Wan, C. (2024). Working too much in China's tech industry: corporate social advocacy as a crisis response strategy to issue-based opinion polarization. Internet Research, 34(2), 320-342. (SSCI商学一区, IF=7.596) https://doi.org/10.1108/INTR-12-2021-0878 Ji, Y*. (2023). The impacts of locus of crisis outcome control on responsibility attribution in hindsight: Focusing on comparisons between American and Chinese public. Chinese Journal of Communication, 16(3), 303-323. (SSCI 传播学二区, IF= 3.698) https://doi.org/10.1080/17544750.2023.2196085 Ji, Y*., & Kim, S. (2022). The impacts of social media bandwagon cues on public demand for regulatory intervention during corporate crises. Journal of Contingencies and Crisis Management, 31(3), 392-405. (SSCI 管理学二区, IF=4.391) https://doi.org/10.1111/1468-5973.12446 Kim, S., Ji, Y*., Rim, H. (2022). The process of online keyword activism in political figure’s crisis: Moderating roles of like-minded public opinion and government controllability of crisis outcomes. Journalism & Mass Communication Quarterly, 100(1), 10-35. (SSCI 传播学一区, IF=4.128) https://doi.org/10.1177/10776990221095741 Ji, Y., & Kim, S*. (2021). Public expectations of crisis outcomes in the social media era in China: A communication-mediated psychological mechanism. Public Relations Review, 47(5), 102119. (SSCI 传播学一区、公共关系学顶刊, IF=3.488) https://doi.org/10.1016/j.pubrev.2021.102119 Kim, S., & Ji, Y*. (2021). Positive ripple effects of corporate leaders’ CSR donations amid COVID-19 on corporate and country reputations. Public Relations Review. (SSCI 传播学一区、公共关系学顶刊, IF=3.488) https://doi.org/10.1016/j.pubrev.2021.102073 Kim, S., Kang, H., Ji, Y*., Chen, X., & Qu, J. (2021). Online firestorms in social media: comparative research between China Weibo and USA Twitter. Public Relations Review, 47(1), 102010. (SSCI 传播学一区、公共关系学顶刊, IF=3.488) https://doi.org/10.1016/j.pubrev.2021.102010 Ji, Y*., & Kim, S. (2020). Crisis-induced public demand for regulatory intervention: Examining the moderating roles of perceived government controllability and collective efficacy. New Media & Society. 22(6), 959-983. (SSCI 传播学顶刊,, IF=8.061) https://doi.org/10.1177/1461444819874473 Ji, Y*., & Kim, S. (2019). Communication-mediated psychological mechanisms of Chinese publics’ post-crisis corporate associations and government associations. Journal of Contingencies and Crisis Management. 27(2), 182-194. (SSCI 管理学二区, IF=4.391) https://doi.org/10.1111/1468-5973.12255 Dong, C., & Ji, Y*. (2018). Connecting young adults to democracy via government social network sites. Public Relations Review, 44(5), 762-775. (共同一作，按姓氏排序) (SSCI 传播学一区，公共关系学顶刊, IF=3.488) https://doi.org/10.1016/j.pubrev.2018.05.004 Ji, Y*., Zhou, Y., & Kim, S. (2017). A moderated mediation model of political collective action in Hong Kong: Examining the roles of social media consumption and social identity. Asian Journal of Communication, 27(5), 497-516. (SSCI 传播学二区, IF=1.839) https://doi.org/10.1080/01292986.2017.1336777 Kim, S*., & Ji, Y. (2017). Chinese consumers’ expectations of corporate communication on CSR and sustainability. Corporate Social Responsibility and Environmental Management, 24(6), 570-588. (SSCI 管理学一区, IF=8.741) https://doi.org/10.1002/csr.1429 纪盈如*、陈洁 (2023)。<企业社会责任传播对公众灾后网络亲社会行为影响研究>。《新闻春秋》。[CSSCI扩展期刊] 苏钥机、罗文辉*、纪盈如（2019）。<香港免费报对付费报的替代与时间取代效果：长期追踪调查研究>。《传播研究与实践》。第9卷第一期，页105-130。[TSSCI] 罗文辉*、纪盈如、李宗亚（2018）。<中文新闻传播学术期刊之评估>。《传播与社会学刊》。第46期，页183-212。[TSSCI] 李岩、纪盈如*（2013）。<网络文本的“生产者式”解读>。《当代传播》。第9期，页22-25。[CSSCI] 纪盈如*（2013）。。《东南传播》。第3期。 纪盈如*（2013）。<移动互联网时代中国媒体走向——基于CNKI文献关键词的词频分析>。《重庆工商大学学报（社会科学版）》。第5期，页93-99。 纪盈如*（2013）。<社会新闻对爱伦·坡《玛丽·罗热疑案》的影响>。《东南传播》。第4期。