美国明尼苏达大学大众传播学博士，密歇根州立大学公共关系学硕士，浙江大学广告学学士、竺可桢学院创新与创业管理强化班（ITP），哈佛大学医学院禅修与心理治疗学院（IMP）高级专业认证项目文凭。日本电通集团总部（东京）高级访问学者。主要研究领域为品牌营销传播，广告和消费心理，精神和心灵消费。担任中国广告协会学术与教育工作委员会常委委员、美国广告学会会员、欧洲广告学会会员。主持教育部人文社科基金青年项目（20YJC860012）、主参国家自然科学基金面上项目（KN20170829）等多个省部级以上基金项目，出版专著《广告与儿童消费者社会化》，在Journal of Current Issues and Research in Advertising, International Journal of Advertising, Journal of Child Sexual Abuse,《广告研究》等国际SSCI和国内广告学、心理学核心学术期刊上发表多篇论文，担任多个国际SSCI学术期刊及国内新闻传播学核心期刊论文评审专家、《现代广告》学刊《广告研究》学术编辑。曾任2022年第19届亚运会亚组委西亚大区国家奥委会（NOC）联络协调员。

品牌营销传播 广告和消费心理学 精神和心灵消费

美国广告学会会员、欧洲广告学会会员，中国广告协会学术委员会委员。担任多个SSCI国际学术期刊论文评审专家。

Huang, S., and Cui, C. (2020). Preventing child sexual abuse using picture books: The effect of book character and message framing. Journal of Child Sexual Abuse, 29(4), 448-467. Huang, S., and Huh, J. (2018). Redundancy gain effects in incidental exposure to multiple ads on the Internet. Journal of Current Issues and Research in Advertising, 39(1), 67-82. Huang, S. and Lu, J. (2018). Chinese parents’ mediation of children’s responses to advertising. In Harsha Gangadharbatla (Ed.), Proceedings of the 60th American Academy of Advertising Conference, 123. University of Colorado Boulder. Huang, S. and Chen, L. (2017). Children’s persuasion knowledge of brand placement in reality television shows. The 16th International Conference on Research in Advertising, Ghent, Belgium, June 29- July 1, 2017 Huang, S. (2016). Content marketing in China: creative mix of globalization and localization. The 15th International Conference on Research in Advertising, Ljubljana, Slovenia, June 30- July 2, 2016 Huang, S. and Huh, J. (2015). Effects of redundant ad exposure on brand memory and brand Preference. The 14th International Conference on Research in Advertising, London, United Kingdom, July 2-4, 2015