教育背景 2011 厦门大学 经济学 学士学位 2014 美国康奈尔大学 应用经济学 硕士学位 2020 美国明尼苏达大学 市场营销专业 博士学位 荣誉 Carlson School Dissertation Fellowship 2018 AMA Sheth Doctoral Consortium Fellow 2018 Lieberman Teaching Award 2017 PhD Student Excellence in Teaching Award 2017 Haring Symposium Fellow 2017 The Henrickson Award, Marketing Department, Carlson School of Management 2016 Carlson School Doctoral Fellowship 2014-2019

数字营销、在线平台、营销渠道、消费者搜索和采购

“Does Advertising Content Matter? Impacts of Healthy Eating and Anti-Obesity Advertising on Willingness to Pay by Consumer Body Mass Index,” (with Jura Liaukonyte and Harry Kaiser), Agricultural and Resource Economics Review, 47(1): 1-31.