教育经历 2014/09—2018/06 吉林大学商学院 市场营销学 博士 导师：金晓彤教授 2010/09—2012/06 吉林大学哲学社会学院 应用心理学 硕士 导师：黄冬梅教授 2006/09—2010/06 吉林大学哲学社会学院 应用心理学 本科 工作经历 2018/09—2020/09 吉林大学哲学社会学院师资博士后 合作导师：田毅鹏教授 2020/09—至今 吉林大学心理学系副教授

消费心理学、社会心理学

Taiyang Zhao, Xiaotong Jin*, Wei Song, Hongjing Cui, and Jianlue Ding. How a Perceived Status Change Increase Consumers’ Tendency Toward Consumption through Double Psychological Mechanisms[J]. Asian Journal of Social Psychology, 2018, 21(1-2): 65-73. (SSCI) Taiyang Zhao, Xiaotong Jin*, Wei Xu, Xiaomeng Zuo, and Hongjing Cui. Mating Goals Moderate Power’s Effect on Conspicuous Consumption Among Women[J]. Evolutionary Psychology, 2017, 15(3): 1-8. (SSCI) Taiyang Zhao, Wei Song, Xiaotong Jin, Hongjing Cui, and Yang Li*. Hedonism or Self-growth? The Influence of Perceived Control on Individual Product Preferences for Individuals Under Self-Threat[J]. Asia Pacific Journal of Marketing and Logistics, 2020, 32(6): 1343-1361. (SSCI) Liying Zhou, Hongyi Mao, Taiyang Zhao *, Valerie Lynette Wang, Xiaodong Wang, and Peng Zuo. How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect. Journal of Business Research[J], 2022,143: 72-80. (SSCI) Mo Li, Taiyang Zhao* , Ershuai Huang, and Jianan Li. How Does a Public Health Emergency Motivate People's Impulsive Consumption? An Empirical Study during the COVID-19 Outbreak in China[J]. International Journal of Environmental Research and Public Health, 2020, 17(14):5019. (SSCI) Hongjing Cui, Taiyang Zhao*, Slawomir Smyczek, Yajun Sheng, Ming Xu, and Xiao Yang. Dual Path Effects of Self-worth on Status Consumption: Evidence from Chinese Consumers[J]. Asia Pacific Journal of Marketing and Logistics, 2020, 32(7): 1431-1450 (SSCI). Wei Song, Taiyang Zhao *, Ershuai Huang. How Does the COVID-19 Pandemic Affect People's Willingness to Pay for Health in the Short and Long Term? A Longitudinal Study during and after the COVID-19 Pandemic in China[J]. International Journal of Environmental Research and Public Health, 2022, 19(3):1568. (SSCI) Xiao Hu, Jiayi Wang, Banggang Wu, Taiyang Zhao *. Specialist or new entrant: Who is the ideal investor for a new venture?[J]. Managerial and Decision Economics, 2021, online. (SSCI) Hongjing Cui, Kim Shyan Fam*, Taiyang Zhao, Wei Xu, and Cheng Han. How to Save the Wounded Self: Power Distance Belief's Moderation of Self-identity Threat and Status-related Consumption[J]. Journal of Consumer Behaviour, 2020, 19(1):3-12 (SSCI). Jianan Li, Xiaotong Jin, Taiyang Zhao, and Tiannv Ma. Conformity Consumer Behavior and External Threats: An Empirical Analysis in China During the COVID-19 Pandemic[J]. SAGE OPEN, 2021, 11(3): 21582440211032152 (SSCI) Wei Song, Xiaotong Jin, Jian Gao*, and Taiyang Zhao. Will Buying Follow Others Ease Their Threat of Death? An Analysis of Consumer Data during the Period of COVID-19 in China[J]. International Journal of Environmental Research and Public Health, 2020, 17, 3215 (SSCI). Hongjing Cui, Kim Shyan Fam*, and Taiyang Zhao. Regulatory Focus and Message Framing's Effects on Intention to Consume Ethnic Food in China[J]. British Food Journal, 2020,122(6):1969-1982(SSCI). Wei Song, Xiaotong Jin, Jian Gao*, and Taiyang Zhao. Feeling Deficient but Reluctant to Improve: How Perceived Control Affects Consumers’ Willingness to Purchase Self-improvement Products under Self-deficit Situations [J]. Frontiers in Psychology, 2021, 12: 544523 (SSCI). Xiaotong Jin, Yurou Zhao*, Wei Song, Taiyang Zhao. Save for Safe: Effect of COVID-19 Pandemic on Consumers’ Saving and Spending Behavior in China[J]. Frontiers in Psychology, 2021, 12: 636859. (SSCI) Xiaotong Jin, Jianan Li, Wei Song*, Taiyang Zhao. The Impact of COVID-19 and Public Health Emergencies on Consumer Purchase of Scarce Products in China[J]. Frontiers in Public Health, 2020, 8: 617166. (SSCI) Jianan Li*, Xiaotong Jin, Taiyang Zhao, and Tiannv Ma. Conformity Consumer Behavior and External Threats: An Empirical Analysis in China During the COVID-19 Pandemic[J]. SAGE OPEN, 2021, 11(3): 21582440211032152 (SSCI) Feng Yao, Xiaotong Jin, Banggang Wu*, Taiyang Zhao and Tiannv Ma. Shape–Trait Consistency: The Matching Effect of Consumer Power State and Shape Preference[J]. Frontiers in Psychology, 2021, 30: 615647. (SSCI) 金晓彤, 赵太阳*, 崔宏静, 徐尉, 李广政. 地位感知变化对消费者地位消费行为的影响[J]. 心理学报, 2017,49(02):273-284(CSSCI). 崔宏静*, 徐尉, 赵太阳, 王天新. 自我认同威胁对消费者地位产品选择的影响研究——基于权力距离信念的调节效应和地位需求的中介效应[J]. 南开管理评论, 2018,21(06):210-220(CSSCI). 金晓彤,姚凤,徐尉,赵太阳.自我威胁情境消费者地位消费行为研究——基于内隐人格的调节作用[J].南开管理评论, 2020,23(06):111-123(CSSCI). 金晓彤, 赵太阳, 李杨*. 营销信息如何影响环保型产品的购买意愿——基于他人在场的调节效应分析[J]. 管理评论, 2017, 29(01):166-174.(CSSCI, 被中国人民大学报刊复印资料《市场营销》2017年第7期下半月全文转载) 左晓萌, 赵太阳*. 农民工人情消费:城乡和代际差异的心理逻辑分析[J].社会科学战线, 2018(11):252-256(CSSCI). 金晓彤, 周爽*, 赵太阳. 新生代农民工的身份二元性及其返乡消费高可见性符号特征——基于城市异地务工青年的对比研究[J]. 人口与经济, 2017(05):116-126(CSSCI). 金晓彤,宋伟,赵太阳,姚凤.公共卫生事件对居民非理性消费行为的影响[J].西安交通大学学报(社会科学版), 2020,40(04):50-60. 崔宏静*, 金晓彤, 赵太阳, 王天新. 自我认同对地位消费行为意愿的双路径影响机制研究[J]. 管理学报, 2016, 13(07):1028-1037(CSSCI). 黄冬梅*, 赵太阳. 跨文化研究视域下的进化与文化对行为的塑造——以隔代投资研究为例[J]. 吉林大学社会科学学报, 2013, 53(06):165-170(CSSCI).