2001.4-2004.6 吉林大学商学院获工商管理硕士学位 2006.9-2010.6 吉林大学商学院企业管理专业获管理学博士学位 2014.5-2015.5 美国西密歇根大学访问学者

服务营销，消费者行为

[1]Zhang, H., Li, R., Veeck, A., & Yu, H. (2021). Peer influence on teenagers’ preference for brand name food products: The mediation effect of peer identity. International Journal of Consumer Studies, 00, 1– 14. https://doi.org/10.1111/ijcs.12746 [2]Ge W, Sheng G and Zhang H (2020) How to Solve the Social Norm Conflict Dilemma of Green Consumption: The Moderating Effect of Self-Affirmation. Front. Psychol. 11:566571. doi: 10.3389/fpsyg.2020.566571 [3]Zhang, Hongli, Li Ruiqin, Yu Hongyan, Veeck, Ann. Peers' and Siblings’ Influences on Teenagers’ Preferences for Brand Name Food Products[C]. Proceedings of the 45th Annual Macromarketing Conference(July 7-10, 2020,Transitioning Markets: Opportunities, Challenges & Future Trends) [4] Zhang, Hongli, Li Ruiqin.Identity and Effects of Peer Group on Adolescents' Eating Behavior- Based on the Perspective of Identity[J].Frontiers in Economic and Management Research,2017,05. [5]Zhang, Hongli, Li Ruiqin, Yu Hongyan, Veeck, Ann. A MODERATED MEDIATION MODEL OF THE EFFECT OF ONLY-CHILD STATUS ON THE PREFERENCE OF CHINESE TEENAGERS FOR BRAND NAME FOOD PRODUCTS[C]. 2018 Winter AMA Conference Proceedings. [6] Ann Veeck, Hongyan Yu, Hongli Zhang, Hong Zhu, Fang (Grace) Yu, (2018) "Social eating patterns, identity and the subjective well-being of Chinese teenagers", European Journal of Marketing, https://doi.org/10.1108/EJM-10-2017-0758. [7]张洪利,张若楠,刘晓红.新常态下服务业企业社会责任归因实证研究[J].经济纵横,2016(08):51-54.