教育背景 博士：复旦大学信息管理与信息系统（2019） 联合培养博士： 新加坡国立大学信息系统与分析（2018-2019） 学士：华中科技大学信息管理与信息系统（2014）

社会化商务、开放式创新、知识管理

研究兴趣集中在IT支持的交互平台或商业模式中，如何促进多方的交互、信息分享与合作创新。主要包括（1）传统在线社区中的知识管理问题，（2）基于移动平台的社交电商相关话题（3）基于开源软件平台的开放式创新问题等。研究方法采用多方法结合的方式，包括：数据分析、实地实验、问卷调研、机器学习。

【1】Zhang, Y., Lu, T., Phang, C. W., & Zhang, C. (2019). Scientific Knowledge Communication in Online Q&A Communities: Linguistic Devices as a Tool to Increase the Popularity and Perceived Professionalism of Knowledge Contribution. Journal of the Association for Information Systems, 20(8), 3. (SSCI, JCR Q1, ABS 4*) 【2】Zhang, Y., Zhao, X., & Zhou, Y. (2024). Simplicity in joy and detail in anger: Intertwining effect of cognitive and affective review disposition on review helpfulness. Decision Support Systems, 114192. (SCI, JCR Q1, ABS 3) 【3】Zou, Y., Zhang, Y., & Lu, X. (2024). The effects of similarity in supplier referral programs on peer-to-peer platforms: From the coopetition perspective. Electronic Markets, 34(1), 9. (SCI, JCR Q1, ABS 2) 【4】Guan, M., Li, J., Zhang, Y.*, & Liu, Y. (2023). Coparticipant effect in group buying: How coparticipant response speeds affect consumer postpurchase regret?. Decision Support Systems, 171, 113980. (SCI, JCR Q1, ABS 3) 【5】Zhang, Y., Phang, C. W., Gu, R., & Zhang, C. (2019). Antecedents and role of individual sociability on participation in mobile collaborative consumption. Internet Research. (SSCI&SCI, JCR Q1, ABS 3) 【6】Tian, J., Zhang, Y.*, & Zhang, C. (2018). Predicting consumer variety-seeking through weather data analytics. Electronic Commerce Research and Applications, 28, 194-207. (SSCI&SCI, JCR Q2, ABS 2) 会议论文 【1】Zhang, Y., Lu, T., Zhang, Y., & Han, J. (2024). Striking a balance: Harnessing both the business and informational value of online reviews through resource-matching. In The 57th Hawaii International Conference on Information Science (HICSS). Hawaii, US. 【2】Guan, M., Li, J., Zhang, Y., & Liu, Y. (2022). The co-participant effect on consumer post-purchase regret. In The 26th Pacific Asia Conference on Information Systems (PACIS). Taipei-Sydney. 【3】Zhao, X., Dong, Y., Zhang, Y., & Zhou, Y. (2022). When joy or anger make a helpful review? In The 15th China Summer Workshop on Information Management (CSWIM). Ningbo, China. 【4】Zou, Y., Zhang, Y., & Lu, X. (2022). The effect of similarity on supplier referral program. In The 15th China Summer Workshop on Information Management (CSWIM). Ningbo, China. 【5】Zhang, Y., Lu, X., & Zou, Y. (2020). Consumer voice in technology-based self-service retailing. In The 24th Pacific Asia Conference on Information Systems (PACIS). Dubai, UAE. 【6】Chen, G., Xiao, S., Zhang, Y., Lu, T., & Chenghong, Z. (2020). To better leverage review highlights with multiple tactics to promote consumption. In The 16th Statistical Challenges in eCommerce Research (SCECR). Madrid, Spain. 【7】Zhang, C., Chen, Y., Lan, Y., Zhang, Y., & Lu, T. (2017). Narrowing the gap between professionality and popularity: An empirical investigation on community question answering. In The 23rd Americas Conference on Information Systems (AMCIS). Boston, America. 【8】Zhang, Y., Phang, C. W., Cai, S., & Zhang, C. (2017). Encouraging the participation in mobile collaborative consumption using gamification design. In The 19th HCI International (HCII). Vancouver, BC, Canada. 【9】Cai, S., Phang, C. W., Pang, X., & Zhang, Y. (2017). Participation in collaborative consumption - A value co-creation perspective. In The 19th HCI International (HCII). Vancouver, BC, Canada. 【10】Tian, J., Zhang, Y., Phang, C. W., & Zhang, C. (2016). Weather effects on consumer variety-seeking. In The 20th Pacific Asia Conference on Information Systems (PACIS). Taiwan, China.